Yahoo Advertising
Your Partner in Growth.
Overview
Yahoo Advertising, which incorporates technology from the former Verizon Media DSP and Yahoo DSP, provides a unified platform for advertisers. It offers access to a wide range of ad inventory across display, video, native, and CTV, and leverages Yahoo's extensive first-party data from its ecosystem of properties like Yahoo Finance, Sports, and Mail.
✨ Key Features
- Access to Yahoo's first-party data and ecosystem
- Omnichannel DSP (Display, Video, Native, CTV, DOOH, Audio)
- Predictive audience and contextual targeting
- Unified TV advertising solutions
- Advanced identity solutions for a cookieless environment
- Both self-serve and managed service options
🎯 Key Differentiators
- Exclusive access to Yahoo's vast first-party data and owned & operated inventory.
- Strong omnichannel capabilities, including a unified TV solution.
- Advanced identity graph for targeting in a cookieless world.
Unique Value: Offers advertisers a unique combination of premium owned inventory, massive first-party data, and advanced ad technology to drive performance across all channels.
🎯 Use Cases (4)
✅ Best For
- Targeting users based on interest signals from Yahoo Finance or Yahoo Sports.
- Executing brand-safe video campaigns across premium publisher sites.
- Reaching audiences through addressable and non-addressable inventory using Yahoo's identity solutions.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers who want a completely independent DSP not tied to a media owner.
- Small businesses looking for a very simple, low-cost entry point to programmatic.
🏆 Alternatives
Provides access to a unique walled garden of data and inventory from the Yahoo ecosystem that is not available through other independent DSPs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Managed Service tier)
🔒 Compliance & Security
💰 Pricing
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