Tubular Labs

The Leader in Global Social Video Intelligence.

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Overview

Tubular Labs is a social video intelligence platform that provides insights into the performance of online videos across major platforms like YouTube, Facebook, and Instagram. It helps creators, brands, and media companies to understand what their audience is watching, identify trends, and make data-driven decisions to grow their video business.

✨ Key Features

  • Cross-platform video analytics
  • Audience insights and demographics
  • Content and trend analysis
  • Competitive intelligence
  • Influencer marketing measurement
  • Branded content measurement

🎯 Key Differentiators

  • Massive de-identified dataset of global video consumption.
  • Cross-platform measurement standard for social video.
  • Focus on enterprise-level intelligence for media companies and large brands.
  • Proprietary metrics like 'Global Minutes Watched' and 'True Reach'.

Unique Value: Offers a unified, cross-platform view of the social video landscape, enabling large brands and media companies to make strategic investment decisions.

🎯 Use Cases (4)

Optimizing video content strategy Identifying and partnering with influencers Measuring the ROI of branded content campaigns Understanding the competitive video landscape

✅ Best For

  • Helping media companies to program their content slates based on audience viewing habits.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Text-based social media analysis

🏆 Alternatives

Nielsen Comscore Brandwatch

Unlike creator-focused tools like VidIQ or TubeBuddy, Tubular Labs serves the enterprise market with strategic intelligence rather than tactical optimization tools. It provides market-level data, not individual channel management features.

💻 Platforms

Web API

🔌 Integrations

YouTube Facebook Instagram Twitter Twitch

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO

💰 Pricing

Contact for pricing

Free tier: NA

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