Smart AdServer
The Independent Ad Tech Platform.
Overview
Smart AdServer, now part of Equativ, is an independent ad monetization platform built for premium publishers to serve demanding buyers. Their fully transparent platform enables publishers to run their own ad-tech stack, including an ad server, SSP, and demand-side tools, to take back control of their advertising operations and maximize revenue.
✨ Key Features
- Ad Server
- Supply-Side Platform (SSP)
- Programmatic Direct (PMPs)
- Header Bidding
- CTV and Video Monetization
- Rich Media Ad Formats
🎯 Key Differentiators
- Independent and publisher-focused.
- Full-stack, transparent platform.
- Strong capabilities in video and CTV.
Unique Value: An independent, transparent, and full-stack ad monetization platform that empowers premium publishers to take back control of their advertising business and maximize their revenue.
🎯 Use Cases (4)
✅ Best For
- Premium publishers who want more control and transparency over their ad stack.
- Broadcasters and other video publishers monetizing their content.
- Publishers looking for a strong alternative to Google Ad Manager.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers looking to buy media.
- Small publishers with basic monetization needs.
🏆 Alternatives
Offers a more transparent and independent alternative to Google Ad Manager, with a strong focus on the needs of premium publishers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Standard tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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