Prebid.js
The open source header bidding solution.
Overview
Prebid.js is a free and open-source header bidding solution that provides a framework for publishers to implement header bidding on their websites and apps. It allows publishers to connect to a wide range of demand partners and hold a unified auction for their ad inventory, which can lead to increased competition and higher ad revenue. Prebid.js is managed by a community of developers and is widely adopted across the digital advertising industry.
✨ Key Features
- Open-source and free to use
- Large number of supported demand partners (adapters)
- Unified auction for all demand sources
- Client-side and server-side solutions (Prebid Server)
- Active developer community
- Flexible and customizable
🎯 Key Differentiators
- Open-source and community-driven
- Transparency and flexibility
- Wide adoption and a large ecosystem of partners
Unique Value: To provide a free, open-source, and transparent header bidding solution that empowers publishers to take control of their ad monetization and maximize their revenue.
🎯 Use Cases (4)
✅ Best For
- Being the most widely used open-source header bidding solution in the industry
- Helping countless publishers increase their ad revenue
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Publishers who lack the technical resources to implement and manage an open-source solution
🏆 Alternatives
Offers complete transparency and control, as it is an open-source solution. This contrasts with the more 'black box' nature of some proprietary header bidding solutions.
💻 Platforms
🔌 Integrations
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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