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Optimal Workshop

The User Research Platform for Insight-Driven Teams.

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Overview

Optimal Workshop provides a set of tools designed to help improve website navigation, define information architecture, and conduct user research. Their suite includes tools for card sorting, tree testing, first-click testing, and surveys, making it a popular choice for information architects and UX researchers.

✨ Key Features

  • Card sorting (OptimalSort)
  • Tree testing (Treejack)
  • First-click testing (Chalkmark)
  • Online surveys (Questions)
  • Qualitative research (Reframer)
  • Participant recruitment

🎯 Key Differentiators

  • Specialized and powerful tools for information architecture research
  • In-depth analysis and visualizations for card sorting and tree testing
  • Strong reputation in the UX research community

Unique Value: Offers a specialized and powerful suite of tools to help teams design and build intuitive and user-friendly information architectures.

🎯 Use Cases (5)

Designing and evaluating information architecture Improving website navigation and findability Validating content structure and labeling Gathering user feedback through surveys Analyzing qualitative research data

✅ Best For

  • Information architecture testing
  • Navigation structure validation

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Teams primarily focused on moderated, in-depth interviews

🏆 Alternatives

UXtweak UserZoom Maze

Provides more in-depth and specialized tools for card sorting and tree testing compared to all-in-one platforms that may offer these as secondary features.

💻 Platforms

Web

🔌 Integrations

Figma Sketch Adobe XD

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

$199.00/mo
Free Tier Available

Free tier: 1 live study, 10 responses

Visit Optimal Workshop Website →