Omnisend

Ecommerce marketing automation to help you sell more.

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Overview

Omnisend is a marketing automation platform built for e-commerce businesses. It provides a comprehensive suite of tools to create and manage email campaigns, SMS marketing, push notifications, and automation workflows. A key feature is its robust abandoned cart recovery functionality, which allows online stores to automatically send a series of messages across multiple channels to customers who have left items in their cart without completing a purchase. The platform integrates deeply with major e-commerce platforms like Shopify, BigCommerce, and WooCommerce, enabling personalized and segmented marketing based on customer behavior and purchase history.

✨ Key Features

  • Abandoned Cart Recovery Emails
  • SMS & Push Notifications for Cart Recovery
  • Pre-built Automation Workflows
  • Advanced Segmentation
  • A/B Testing
  • Dynamic Content
  • Pop-ups & Forms
  • Product Recommendations

🎯 Key Differentiators

  • User-friendly interface
  • Affordable pricing for small to medium businesses
  • Strong focus on multi-channel marketing (email, SMS, push)

Unique Value: Omnisend provides a comprehensive suite of e-commerce marketing tools with a focus on ease of use and affordability, making it accessible for businesses of all sizes to implement sophisticated abandoned cart recovery strategies.

🎯 Use Cases (5)

Recovering lost sales from abandoned carts Automating email and SMS marketing campaigns Welcoming new subscribers Sending post-purchase follow-ups Running promotional campaigns

✅ Best For

  • Sending a multi-email abandoned cart series with increasing discounts
  • Using SMS reminders for high-value abandoned carts

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Businesses not in the e-commerce sector
  • Companies looking for a standalone CRM

🏆 Alternatives

Klaviyo Mailchimp Privy

Compared to competitors, Omnisend offers a more integrated multi-channel approach at a competitive price point, with a user interface that is often praised for its simplicity.

💻 Platforms

Web API

🔌 Integrations

Shopify BigCommerce WooCommerce Magento Wix Zapier Facebook Lead Ads Google Ads

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Pro tier)

🔒 Compliance & Security

✓ GDPR ✓ GDPR Compliant ✓ TCPA & CTIA Compliant

💰 Pricing

$16.00/mo
Free Tier Available

✓ 14-day free trial

Free tier: Up to 250 contacts and 500 emails per month

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