Medallia Digital Experience Analytics
Understand and optimize the digital customer journey.
Overview
Medallia Digital Experience Analytics (formerly Decibel) is a digital experience analytics solution that helps businesses understand and optimize the digital customer journey. It provides a range of tools, including session replay, heatmaps, and journey analysis, to help businesses identify and resolve issues, improve conversions, and deliver better digital experiences.
✨ Key Features
- Session Replay
- Heatmaps
- Customer Journey Analysis
- Form Analytics
- Struggle and Anomaly Detection
🎯 Key Differentiators
- Integration with the Medallia Experience Cloud.
- Focus on connecting digital experience data with customer feedback.
- Advanced struggle and anomaly detection.
Unique Value: Provides a holistic view of the customer experience by combining digital behavior data with customer feedback.
🎯 Use Cases (4)
✅ Best For
- Using session replay to understand and resolve customer issues.
- Analyzing customer journeys to identify and remove friction points.
- Using heatmaps to optimize the layout and design of web pages.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses and startups (due to complexity and cost).
- Simple heatmap and session replay needs.
🏆 Alternatives
Offers a unique integration with the Medallia Experience Cloud, enabling businesses to connect the 'what' of digital behavior with the 'why' of customer feedback.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
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