LinkedIn Marketing Solutions
Reach a professional audience of more than 850 million members.
Overview
LinkedIn Marketing Solutions allows businesses to run a variety of ad campaigns on the LinkedIn platform, including sponsored content, message ads, and dynamic ads. A key feature of the platform is Matched Audiences, which enables businesses to retarget their website visitors, upload lists of contacts, and target specific companies. This makes it a powerful tool for B2B retargeting.
✨ Key Features
- Matched Audiences (website retargeting, contact targeting, account targeting)
- Sponsored Content (native ads in the LinkedIn feed)
- Message Ads (formerly Sponsored InMail)
- Lead Gen Forms
- Conversion tracking
- Campaign Manager for ad management
🎯 Key Differentiators
- Access to a large and engaged professional audience
- Rich targeting options based on job title, industry, company, and more
- Strong focus on B2B marketing
Unique Value: LinkedIn Marketing Solutions provides a unique opportunity for businesses to reach and engage with a professional audience in a professional context, making it highly effective for B2B marketing.
🎯 Use Cases (4)
✅ Best For
- B2B lead generation and advertising
- Account-based marketing (ABM)
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2C marketing (generally less effective than for B2B)
🏆 Alternatives
Compared to other social media platforms, LinkedIn offers a more targeted and professional environment for B2B advertising.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Varies by spend tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
📊 Market Info
Customers: Millions
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