Klaviyo

The platform that powers smarter digital relationships.

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Overview

Klaviyo is a leading marketing automation platform that specializes in email and SMS marketing for e-commerce businesses. It provides powerful tools for personalizing customer communications at scale. Klaviyo's abandoned cart functionality is a core feature, allowing businesses to create highly targeted and automated email and SMS flows to recover lost sales. The platform's deep integration with e-commerce platforms provides access to a wealth of customer data, which can be used to create sophisticated segments and personalized content within abandoned cart messages.

✨ Key Features

  • Abandoned Cart Flows
  • Email & SMS Automation
  • Predictive Analytics
  • Advanced Segmentation
  • Dynamic Content
  • A/B Testing
  • Custom Reporting
  • Social Advertising Integration

🎯 Key Differentiators

  • Deep data integration with e-commerce platforms
  • Powerful segmentation and personalization capabilities
  • Predictive analytics for optimizing marketing campaigns

Unique Value: Klaviyo empowers e-commerce businesses to leverage their customer data to create highly personalized and effective abandoned cart recovery campaigns, driving significant revenue growth.

🎯 Use Cases (4)

Recovering abandoned carts with personalized email and SMS sequences Building targeted marketing campaigns based on customer behavior Creating automated welcome series for new customers Sending personalized product recommendations

✅ Best For

  • Using predictive analytics to determine the optimal time to send abandoned cart emails
  • Segmenting abandoned cart flows based on cart value and customer lifetime value

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small businesses with very limited budgets
  • Companies not focused on e-commerce

🏆 Alternatives

Omnisend Mailchimp ActiveCampaign

Klaviyo offers more advanced data and analytics capabilities compared to many alternatives, making it a better choice for businesses that want to take a data-driven approach to their marketing.

💻 Platforms

Web API

🔌 Integrations

Shopify BigCommerce WooCommerce Magento Salesforce Commerce Cloud Zapier Facebook Custom Audiences

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001 ✓ GDPR Compliant

💰 Pricing

$20.00/mo
Free Tier Available

Free tier: Up to 250 contacts and 500 email sends

Visit Klaviyo Website →