IRI (Circana)
Growth delivered.
Overview
IRI, which has merged with NPD to become Circana, is a major player in the market research and data analytics industry. They provide a wide range of solutions for CPG companies and retailers, including market measurement, consumer and shopper insights, and analytics and consulting services. Their vast datasets and analytical capabilities are used to perform detailed market basket analysis to uncover consumer purchasing patterns.
✨ Key Features
- Point-of-Sale (POS) Data
- Consumer Panel Data
- Retail Analytics Platforms
- Personalization and Targeting
- Media Solutions
🎯 Key Differentiators
- Granular data and advanced analytics.
- Strong focus on technology and innovation.
- Liquid Data platform for integrating disparate datasets.
Unique Value: Delivers actionable insights from integrated data to help clients drive growth.
🎯 Use Cases (4)
✅ Best For
- A trusted partner for a majority of Fortune 500 CPG and retail companies.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Startups and small businesses with limited budgets for market research.
🏆 Alternatives
Known for its strong technology platform and advanced analytical capabilities.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Dedicated client teams tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
📊 Market Info
Customers: 5,000+
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