Indicative
The only journey analytics platform connected directly to your customer data infrastructure.
Overview
Indicative, now part of mParticle, is a customer journey analytics platform designed to help product and marketing teams understand complex user behavior. It connects directly to a company's data warehouse or CDP, allowing for sophisticated analysis like multipath funnel and cohort analysis without moving data.
✨ Key Features
- Customer Journey Visualization
- Multipath Funnel Analysis
- Cohort Analysis
- User Segmentation
- Direct connection to data warehouses (e.g., BigQuery, Snowflake)
- SQL-free analysis
🎯 Key Differentiators
- Direct connection to data warehouse (no data duplication)
- Powerful journey visualization and multipath funnel capabilities
- Designed for business users to perform complex analysis without SQL
Unique Value: Unlocks the value of your data warehouse for non-technical teams, providing a powerful, SQL-free interface to visualize and analyze the entire customer journey.
🎯 Use Cases (4)
✅ Best For
- E-commerce companies mapping the journey from first ad touch to repeat purchase
- SaaS businesses analyzing the path from trial sign-up to feature adoption
- Media companies understanding how users navigate between different content types
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies without a centralized data warehouse or CDP
- Teams needing session replay or heatmaps
🏆 Alternatives
Unlike Amplitude and Mixpanel, Indicative doesn't store your data, it queries it from your own warehouse, which can be a major advantage for data governance and cost. It offers more advanced journey analysis capabilities than general BI tools or Google Analytics.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: NA
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