illumin (AcuityAds)
Your Advertising Automation Platform.
Overview
illumin, the platform from AcuityAds, is a programmatic advertising tool that differentiates itself by focusing on the consumer journey. It allows marketers to visually map out and build consumer journeys, connecting different tactics and channels (like display, video, and CTV) to guide consumers from awareness to conversion.
✨ Key Features
- Visual journey automation canvas
- Omnichannel execution (Display, Video, CTV, Social)
- Proprietary AI for audience targeting (illumin AI)
- Real-time reporting and journey analytics
- Contextual and lookalike targeting
- No-code creative personalization
🎯 Key Differentiators
- Unique journey-based approach to campaign planning and execution.
- Visual canvas for building and managing advertising funnels.
- Focus on automating the connections between different stages of a campaign.
Unique Value: Provides a more strategic and intuitive way to manage programmatic advertising by allowing marketers to build, execute, and measure campaigns based on the entire consumer journey.
🎯 Use Cases (4)
✅ Best For
- Creating a journey that retargets users who watched a video ad with a display ad.
- Building brand awareness with a broad CTV campaign, then following up with targeted performance ads.
- Visualizing campaign performance at each stage of the consumer journey.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers running simple, single-tactic campaigns (e.g., only retargeting).
- Teams that prefer a traditional, spreadsheet-based approach to campaign management.
🏆 Alternatives
Offers a visual, journey-centric workflow that contrasts with the traditional line-item-based setup of most DSPs, making it easier to manage full-funnel strategies.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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