G2

The world's largest and most trusted software marketplace.

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Overview

G2 is a platform where users can discover, review, and manage business software. For product marketers, it's an invaluable source of competitive intelligence. By analyzing competitor profiles, reviews, and G2 Grid reports, marketers can understand customer sentiment, identify competitor strengths and weaknesses, and see how they stack up in the market based on real user feedback.

✨ Key Features

  • User Reviews and Ratings
  • G2 Grid Reports (Market Quadrants)
  • Competitor Comparisons
  • Market Trend Reports
  • Buyer Intent Data
  • Review Generation Tools

🎯 Key Differentiators

  • Large volume of verified user reviews.
  • Proprietary Grid methodology for visualizing market landscapes.
  • Focus on B2B software and services.

Unique Value: Provides authentic, real-time user reviews to help businesses make better software purchasing decisions and understand their competitive environment.

🎯 Use Cases (4)

Analyzing competitor strengths and weaknesses based on user reviews Understanding your market position via G2 Grid reports Gathering voice of the customer data for messaging and positioning Identifying competitors you may not have been aware of

✅ Best For

  • Competitive Analysis
  • Product Marketing
  • Market Research
  • Sales Enablement

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Real-time website change tracking
  • SEO/PPC analysis

🏆 Alternatives

Capterra TrustRadius Gartner Peer Insights

Often has a larger volume of reviews and a more comprehensive set of software categories compared to competitors like Capterra or TrustRadius.

💻 Platforms

Web API

🔌 Integrations

Salesforce HubSpot Marketo Slack API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Paid vendor plan tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing
Free Tier Available

Free tier: Free to browse reviews and reports.

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