Entertainment Data Oracle (EDO)
Data, measurement and analytics company that powers the success of marketing, research and creative professionals.
Overview
EDO is a data and analytics company that measures the moment-by-moment impact of TV advertising. While not a direct box office tool, it is critical for studios as it measures how TV ad campaigns for upcoming films drive online search and other consumer behaviors, providing a predictive measure of a campaign's effectiveness and its likely impact on opening weekend box office.
✨ Key Features
- Real-time TV ad effectiveness measurement
- Search Engagement Rate (SER) metric
- Competitive intelligence for ad campaigns
- Creative performance analysis
- Predictive outcomes for campaign effectiveness
🎯 Key Differentiators
- Focus on consumer behavior (search) as a proxy for ad effectiveness.
- Proprietary, real-time data set linking ad airings to search activity.
- Strong specialization in the movie studio vertical.
Unique Value: Provides a currency-grade measure of consumer intent and ad effectiveness by linking TV ad exposure to online search behavior at scale.
🎯 Use Cases (4)
✅ Best For
- Used by all major movie studios to measure the impact of their TV advertising.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Directly tracking box office ticket sales
🏆 Alternatives
Offers a more direct measure of consumer intent (search) compared to traditional reach and frequency metrics provided by competitors.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
💰 Pricing
🔄 Similar Tools in Box Office Analytics
Comscore Movies
Provides robust tools and detailed analytics for the movie industry, serving leading cinema circuits...
Numero
Provides official box office data and analytics for the film industry in Australia and New Zealand....
Cinelytic
An AI-driven content intelligence platform for forecasting and analytics....
Whip Media
An enterprise software platform that provides data and actionable intelligence for content licensing...
Ampere Analysis
A research firm providing data and analytics on the global media and content markets....
The Quorum
A film tracking service that provides survey-based data on audience awareness and interest months be...