Drip

The Ecommerce CRM.

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Overview

Drip is an e-commerce marketing automation platform that positions itself as an 'Ecommerce CRM'. It provides a suite of tools for email and SMS marketing, with a strong emphasis on personalization and segmentation. Drip's abandoned cart recovery features are a central part of its offering, allowing online retailers to create automated, multi-channel campaigns to bring shoppers back to their carts. The platform's deep integration with e-commerce stores provides access to rich customer data, which can be used to create highly targeted and effective recovery messages.

✨ Key Features

  • Abandoned Cart Automation
  • Email & SMS Marketing
  • Visual Workflow Builder
  • Advanced Segmentation
  • Personalization
  • A/B Testing
  • Forms & Pop-ups

🎯 Key Differentiators

  • Strong focus on e-commerce personalization
  • Visual workflow builder for creating complex automations
  • Deep integration with major e-commerce platforms

Unique Value: Drip provides e-commerce businesses with the tools to create highly personalized and automated marketing campaigns, including abandoned cart recovery, that drive customer engagement and sales.

🎯 Use Cases (4)

Recovering abandoned carts with personalized email and SMS workflows Building automated marketing campaigns for the entire customer lifecycle Segmenting customers based on their browsing and purchase behavior Sending targeted product recommendations

✅ Best For

  • Creating a 'welcome series' for new subscribers that leads into product recommendations
  • Using dynamic content in abandoned cart emails to show the specific items left in the cart

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Businesses not in the e-commerce industry
  • Companies looking for a simple, low-cost email marketing tool

🏆 Alternatives

Klaviyo Omnisend ActiveCampaign

Drip's focus on being an 'Ecommerce CRM' means it offers more advanced personalization and segmentation features than some general email marketing platforms, making it a good choice for retailers who want to leverage customer data.

💻 Platforms

Web API

🔌 Integrations

Shopify BigCommerce WooCommerce Magento Zapier Facebook Custom Audiences

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ GDPR Compliant

💰 Pricing

$39.00/mo

✓ 14-day free trial

Free tier: NA

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